Podcast Advertising up 46%

by Dave on July 3, 2009

Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.

Wizzard Ad Impression History

  • 2008 – Q2 – 3.9M
  • 2008 – Q3 – 5.5M
  • 2008 – Q4 – 8.8M
  • 2009 – Q1 – 9.4M
  • 2009 – Q2 – 13.7M

“The ease of downloading podcasts directly to your phone or mp3 player through iTunes, is making our market one that has tremendous growth potential,” says Chris Spencer, Wizzard Media CEO.

While the growth is good news for Wizzard, the numbers represent a small fraction of the 1.2 billion podcasts served on the network in 2008.

{ 1 comment… read it below or add one }

Mylene October 30, 2009 at 9:18 am

i just starting Podcasting and i find it very exciting. it is my second hobby aside from blogging.

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