An emarketing article stated a projected growth of the podcasting audience. It stated,
“The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million.”
So in 2009, that is roughly 22 million. It also stated that that online buyers listen to podcasts. 50% of mostly online buyers in a PriceGrabber.com survey said they listened to podcasts
