Archive for the ‘Blog’ Category

Podcasting Audience Estimated 22 Million

Thursday, September 17th, 2009

An emarketing article stated a projected growth of the podcasting audience. It stated,

“The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million.”

Podcasting Audience Growing

So in 2009, that is roughly 22 million. It also stated that that online buyers listen to podcasts. 50% of mostly online buyers in a PriceGrabber.com survey said they listened to podcasts

Podcasting Boosts Grades

Tuesday, September 1st, 2009

According to an article in New Scientist, a recent psychological study was conducted  at the State University of New York – Fredonia. The study by psychologist Dani McKinney, shows that students who listen to class lectures in podcast form score better when tested on the lecture material than students who heard the lectures in person.students who listened to podcasts of lectures scored higher on tests. 

To examine the effect of podcast-listening on test scores, McKinney enlisted 64 students. Half of them heard a basic introductory Psych 101 visual perception lecture in the classroom, and took home a printout of the lecture slides.  The other half of the group were given the lecture in “enhanced” podcast form: they heard the same lecture, with the slides synchronized to the classroom talk.

Average scores of podcast listeners were not stellar – they averaged a “C” grade (71 %). But this bested the “D” average (61%) score of students who only heard the test material in the lecture hall.

It is worth note that the test score advantage disappeared among podcast listeners who did not take notes while they listened. Those podcast users who did take notes averaged even higher scores (77%).