Today we talk with Bob Knorpp of the Beancast (www.beancast.us) The beancast is a marketing podcast. Think of it as “This week in tech” for marketers as a panel of people get together to discuss the week’s news surrounding marketing.

Bob talks today about how he went out as a consultant, and missed the “community” of working at a big company and that’s where podcasting came in. Podcasting enables Bob to network with some of the big names in marekting, as well as enjoy the community of marketers who enjoy his podcast.

By networking with “big” names in marketing, Bob has established some credibility in marketing. When Bob says, “When I was talking with ___ last week we were discussing this” its impressive to a client.

Likewise his podcast has lead him to some speaking engagements. Unfortunately you can’t get to network with everyone you want to in situations like conventions, but having a podcast provides a place for people to find you.